Telephony integrator, NSC, has claimed Avaya's platinum authorised business partner status.
NSC managing director, Craig Neil, hopes it will have a positive impact on the business by drawing in new customers that will want to deal with a highly accredited partner.
"The road from gold to platinum was pretty tough and we have been trying to get this far for four years," he said. "It differentiates us from the other Avaya silver and gold partners."
To meet the accreditation standards, Neil said the company had to commit a minimum of 100 sales and technical staff to gain certain levels of certification such as trainee, specialist and professional across a range of products. NSC was also measured on its ability to sustain certain levels of stock and sales targets.
"It's a very stiff look at our services and support area," he said. "We have to be at the very top end with our customer support, tools and the latest products."
Neil said planned to attain levels of certification with other vendors in the voice call centre arena that do not compete with Avaya.
"We are looking to add on different software applications, which we will announce in a couple of weeks and we are also prepared to have a big commitment to them," he said.
NSC is one of four companies in the Asia-Pacific region to gain this status.