Sony ramps up digital signage activity

Sony ramps up digital signage activity

Sony is urging traditional IT resellers, specialist digital signage and AV corporate specialists to pump up their efforts in the public display market.

The push coincides with the release of its new range of 32-inch to 50-inch low-cost flat panel displays for the corporate market. Sony senior product manager, business display products, business solutions division, James Waldron, said the models offered a range of applications not previously available because of complexity and cost. New features included network content streaming via an optional IP addressable streaming receiver adaptor, eight millisecond response times and improved burn prevention technologies.

Waldron said growth in the public display market would hit 30-50 per cent year-on-year.

"Decreasing prices and increased product durability are key drivers for the adoption of flat panel displays for business use," he said.

Business users were moving away from CRT technology and analogue applications. This shift was seeing digital signage pop up in a host of corporate and industrial environments, he said.

Common areas of usage included video conferencing as well as control and monitoring scenarios, Waldron said. Industrial users were employing digital signage for process control, traffic monitoring and security surveillance. Other hot markets were medical, education and hospitality facilities.

"We are starting to see a lot of pick-up for applications such as event and venue signage in addition to shopping centres, retail and advertising applications," he said.

Alongside talking up feature sets, Waldron said resellers could pick up ongoing servicing jobs and contracts thanks to the remote monitoring capabilities of the latest plasma and LCD screens. Several of its new products featured Ethernet control, which allowed users to tap into and monitor what's happening on screen via an Internet browser.

The products will be sold through Ingram Micro, MMT, Electronic Concepts, Cellnet, JMills and Edsys, as well as the retail chain.

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