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Gigabyte invests in new product lines

Gigabyte invests in new product lines

PC components vendor, Gigabyte Technology, is expanding its product line to incorporate LCD monitors, notebooks, power supply and mobile phones.

A/NZ managing director, Alan Chen, is currently looking for a national distributor to take on the new range, which will be available by the end of the year.

He insisted the products would not cannibalise its current components market position.

"Our main reason for introducing these new products is because this is the way we think the PC market is going," he said. "We decided the biggest markets are going to be notebooks, gaming, security and entertainment."

Gigabyte's current local distributors are Synnex and Rectron. The latter is also assembling and distributing its own Gigabyte-branded notebooks.

"The two distributors we have at the moment have been good in terms of channel coverage. With these new products though, we are focusing on another market area, so we need a different distributor that has access to VARs and retailers," Chen said.

Dealers would be provided with pre-sales and after sales assistance through its Gigabyte Channel Incentive Program (GCIP), which contains market development funding to assist dealers with marketing initiatives, he said.

Gigabyte also planned to introduce two new motherboards - one for media centre PCs; and another for security devices. This tied into its work with Seagate and Intel under the 'Tiger Eye' digital survelliance systems project. "There is new demand for surveillance systems, especially in the SMB and government sectors, which are our target market," Chen said.


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