Digital home to dominate Sydney ExpoTech

Digital home to dominate Sydney ExpoTech

The digital home will be the major focus when Tech Pacific’s annual ExpoTech show rolls into Sydney next week.

As part of the show, Tech Pacific has set up a live demonstration illustrating a number of its vendors working together under the digital home umbrella, the distributor’s PC and server category manager, Josh Velling said.

Four vendors – Samsung, Sony, BenQ and D-Link – are sponsoring the digital home component of the show. The display features products from all four working together in different digital home environments.

“What we are saying is today’s technology in the digital home space represents a big opportunity for a number of our resellers who may already have a relationship with the consumer,” Velling said. “They may already be servicing notebook needs and it’s not a big extension to leverage that relationship and sell related products.”

Velling said there was no denying the importance of the digital home market as an increasing number of products continued to fill the space. He said price points were also coming down and were creating greater consumer interest.

Despite the move of the technology onto the mass merchant space, the reseller channel still stood a chance to profit on the trend, he said. “There are still some technical requirements in the digital home,” Velling said. “Resellers who have experience in servicing networks in the SMB and corporate space may be able to transition that skill set into supporting the digital home and consumer.”

Only a lack of education was limiting the growth of the market, according to Velling.

Resellers needed to become comfortable with the technology so they could sell it to customers.

Tech Pacific is also promoting the digital home wave by running a publication, Spotlight, as a tool resellers could give to customers to illustrate how the products could be integrated.

ExpoTech will be in Sydney on July 13. Adelaide and Perth follow.

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