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AWA starts up CE services with Telefix scoop

AWA starts up CE services with Telefix scoop

ICT services provider, AWA, is flexing its muscles in the consumer home electronics market with the acquisition of warranty management services company, Telefix.

Telefix would bring a wealth of home automation experience to the AWA fold, AWA executive chairman, John Dougall, said.

"There's been a dearth of credible national technical service operators catering to the home consumer electronics market," he said.

The combined services duo would address the push towards the convergence of ICT and home entertainment, Dougall said.

He forecast the combined operations to bring in $40 million in annual sales in the first year, with that figure doubling over the next three to four years.

AWA's strength has been in the ICT service business.

According to Dougall, it supports more than 400,000 desktops in big corporations across Australia. The company is also the desktop and peripherals services arm behind HP, Samsung and Cisco and has expertise in VoIP installations and telephony rollouts.

With Telefix, AWA would be able to offer a range of consumer technical services, including home networking, Dougall said.

Telefix had built its reputation on servicing consumer electronic products including plasma and LCD screens, flat screen TVs, set top boxes, DVDs and DVD recorders.

"We see a huge potential for installing and supporting all manner of entertainment devices in and around the home," he said.

Dougall said the company planned to retain all 50 Telefix staff, bringing the overall AWA head count to 300. AWA also works with 100 contractors, and 120 agents in rural and remote Australia.

He also hinted at potentially purchasing other companies with a similar consumer home electronics services bent.


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