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Notebooks smash million mark

Notebooks smash million mark

Annual notebook sales in Australia topped one million for the first time in 2005, according to figures released by IDC.

Total annual sales of 1.2 million weren't helped, however, by Q4 figures falling 9 per cent below IDC's initial forecast.

The most notable aspect of figures for Q4 was Toshiba regaining the number one spot with 19.8 per cent market share. Previous leader, HP, fell to second place with 19 per cent while the top five were rounded out by Dell (15.4), Acer (14) and Lenovo (6.4).

Senior hardware analyst, Michael Sager, said the top positions were likely to flip-flop for some time as seasonal fluctuations affected figures.

Traditionally, Q4 has a heavier amount of consumer sales in the run up to Christmas while Q1 and Q2 are loaded with corporate sales.

IDC has also detected a greying of SOHO and SME markets. According to its research, up to 7 per cent of consumer notebooks sold through retail channels are bought by SMEs.

Looking ahead, Sager predicted greater change to come.

"The notebook market is still very nascent and, as a whole, hasn't been growing near capacity," he said. "New retail channels are opening up that weren't here the year before like K-Mart and Big W. Vendor access to them will change the notebook business in a big way in the year ahead."

Top 5 notebook vendors in Q4 versus Q3 (%)

  • Toshiba 19.8 +2.0
  • HP 19.0 -2.1
  • Dell 15.4 +1.2
  • Acer 14.0 -3.6
  • Lenovo 6.4 -0.8

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