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3CSHOP equips independent IT resellers to capture the Digital Home market

  • 10 March, 2006 11:02

<p>Optima ICM, parent company of local computer manufacturer Optima Technology Solutions, has launched 3CSHOP - a channel network for independent resellers looking to increase business in the growing Digital Home space.</p>
<p>“Home content such as photos, music, TV and video is rapidly turning digital, prompting the convergence of traditional computer, consumer electronic and communications products into a single Digital Home solution,” said David McGill, Sales Manager, 3CSHOP. “Vendors are increasingly supporting the growth of this solution and are continually working to deliver a seamless end-user experience, further boosting its popularity in the consumer market.</p>
<p>“With this in mind, we believe it is an ideal time for resellers to capitalise on the Digital Home trend, and so have developed 3CSHOP to help them focus on selling a complete solution.”</p>
<p>3CSHOP is a one-stop business service that bands together independent resellers in regional and metropolitan Australia, allowing them to benefit from joint marketing support, collective product purchasing and a range of financial services, which better equip them to tackle the solutions-driven Digital Home space.</p>
<p>Independent resellers that often find it hard to compete with retailers in the Digital Home space due to size and buying capacity can use 3CSHOP to collectively purchase products from a range of vendors, benefiting from cost savings that result from buying in bulk. Resellers select products from a 3CSHOP catalogue and the agency acts as a facilitator, negotiating discounts with vendors on behalf of the group and backing them up with proven marketing expertise to further drive sales.</p>
<p>“While 3CSHOP is a subsidiary of Optima ICM, it will act independently from all other businesses under the Optima banner,” said McGill. “3CSHOP is a purely reseller driven business, established to better sustain the channel and enhance its market capability. We’ve already had a great response from resellers, with over 80 resellers having joined the 3CSHOP network.”</p>
<p>The 3CSHOP catalogue will be distributed to a registered group of resellers on a bimonthly basis from April onwards, featuring leading products from a variety of leading local and multinational vendors.</p>
<p>“Our goal is to establish the largest channel network of independent IT resellers in the country, providing resellers with a collective power that enables them to access Digital Home products,” said Cornel Ung, Executive Chairman, Optima ICM. “This type of buying power and services have been particularly developed to support the growth of the digital market, better equipping traditional IT resellers to move from selling low margin products to high margin Digital Home solutions.”</p>
<p>A high-resolution image of David McGill is available at:
http://www.watterson.com.au/Downloads/Optima/Personnel/David_McGill_full.jpg</p>
<p>About 3CSHOP International</p>
<p>3CSHOP is a subsidiary of Optima ICM Limited (ASX:ICM) the publicly listed technology investment company for the Optima group of businesses. 3CSHOP is a channel network comprised of independent IT resellers located throughout Australia. Head quartered in Sydney, 3CSHOP provides resellers with a range of specially tailored business, purchasing and marketing services designed to enhance their presence and profits in the Digital Home market.</p>
<p>For more information:
David McGill
3CSHOP International Pty Ltd
02 9701 3780
davidm@3cshop.com.au</p>

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