Display vendor, ViewSonic, has recruited Yvonne Zhao to the newly created role of sales and marketing director.
She was previously at Ingram Micro for nine years, where she held various roles including call centre manager and sales manager for its OEM division.
"It is a new direction for me, combining my sales experience with marketing responsibility," she said. "It's what I've always wanted to do. ViewSonic has grown in A/NZ but needed somebody who understands the retail market and has organisational skills for this role."
Zhao plans to use her market knowledge and expertise to take the ViewSonic brand further into the retail sector. She hopes the launch of a new HDMI LCD TV range will help push its cause.
Zhao also plans to establish relationships with leading retail chains like Harvey Norman, Bing Lee and Retravision through the vendor's distributors, Ingram Micro and Synnex.
"We previously only dealt with monitors, projectors and peripherals for IT resellers," she said. "Now we are trying to leverage our existing technology and expand the digital TV business into the retail market. I hope to reach that goal by the end of this quarter."