Cisco subsidiary, Linksys, has struck a partnership with retail giant, Harvey Norman, to carry the vendor's range of wireless-G networking routers, adapters and modems in its 150 stores nationally.
Regional manager, Graeme Reardon, said the new partnership was a massive boost to Linksys' efforts to penetrate the consumer and small business market space.
The networking vendor kick started its SOHO and retail strategy in June last year by signing its first retail partner, Dick Smith Electronics (DSE).
"We have definitely taken a very slow path in the mass merchant retail environment and there are positive synergies from both sides of this new partnership," he said. "This is just our next step into the retail evolution and we look forward to expanding our market share."
The products to be sold through Harvey Norman include the Linksys Wireless-G Broadband Router with SRX (WRT54GX) and Linksys Wireless-G ADSL Gateway (WAG54G) along with compatible PCI and PCA wireless cards and USB keys.
Reardon said Linksys would also look at partnering with Intel-based laptop or storage vendors to bundle products with its wireless networking devices.