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U-turn leaves Dicker without HP printers

U-turn leaves Dicker without HP printers

HP has made an eleventh hour U-turn and decided not to give Dicker Data access to its printers.

HP's Imaging and Printing Group (IPG) recently informed the NSW-based distributor that it would be allowed to carry its business inkjets and some low-end mono lasers for a trial period of six months.

Added together, these machines make up about a third of the HP printer range.

The reversal is a kick in the teeth for the distie, whose managing director, David Dicker, had described the appointment as a major breakthrough.

He has long complained that lack of access to IPG product puts his company at a significant disadvantage against Ingram Micro, which can bundle HP printers with its PC sales.

As far as printers are concerned, Dicker also carries Canon, Epson and Kyocera, which was added to its portfolio last month. But the loss of potential HP bundling opportunities is a major blow.

Neither HP nor Dicker Data were prepared to comment on this story.


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