Raritan distributor, KVM Australia, has built a new website to provide partners with more product information and online ordering tools.
National sales manager, Kurt Brandstater, said the new site would allow its resellers to buy online for the first time.
Previously, all were forced to place orders by fax or email.
"The key thing about the new system is that resellers can see their current and previous orders online, as well as current pricing and any changes," he said.
Although the new site would not result in quicker turnover times for stock delivery, Brandstater said it could process reseller orders within 24 hours.
The new site would also act as a repository for product information including sales material, firmware, images and technical documentation, he said.
"We used to flick information on the relevant product and burn it onto a CD, which we could send to resellers," he said. "It was very cumbersome for us. Now if someone is doing a quote, they can download it from the site. We have configuration diagrams as well."
The distributor had also included an end-user component allowing customers to find their nearest reseller, Brandstater said. Enquiries would also be fired out to partners.
"It allows us to capture information on reseller orders," he said.