Australia IT has a new Point of View

Australia IT has a new Point of View

Victoria-based components distributor, Australia IT, has signed with Point of View (POV) to carry its entire graphics card range.

Managing director, Michael Lau, said the wider graphics card range would strengthen its offering into the gaming sector.

He described POV as a premier Nvidia retail channel partner with strong brand equity in Europe. Australia IT would look to push the range through retail channels.

POV general manger of sales and marketing, Jurgen Zandt, said it would concentrate on one local distributor rather than looking to appoint others.

"Since our first contact with Australia IT, we were impressed with their professional attitude and experience in selling graphics cards," he said. If sales go well, Zandt said the vendor would consider bringing other products to the Australian market including headphones, audio players and servers.

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