Swann Communications is hoping to use a national TV advertising campaign to boost resellers numbers for its consumer security products and at the same time strengthen its branding in the retail space.
The company has just completed a two-week ad campaign with Dick Smith Electronics promoting its Night Hawk Wireless Surveillance 2 Camera Pack.
Global Marketing Manager for Melbourne-based Swann Communications, Jeremy Stewart, said the company had a healthy retailer network consisting of traders such as DSE, Harvey Norman and Office Works.
However, it hoped to lift the number of sellers in the IT channel.
"We are trying to use the fact we advertised on TV to get more resellers interested," he said.
According to Stewart, the 'as seen on TV' factor would boost reseller awareness of the company and its Night Hawk product range.
Stewart said the Night Hawk Wireless Surveillance 2 Camera Pack, which retails for $349, also carried a healthy margin for resellers.
The Night Hawk Wireless Surveillance camera is a boxed set featuring two cameras targeted at home surveillance. It follows from the successful single camera pack.
The box set is plug-and-play and utilises wireless 2.4GHz transmission between the cameras and the receiver and has a range of up to 100 metres.
Stewart said most customers bought more than one camera, so it made sense to bundle a couple together along with a receiver and all other accessories required to get started.