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TRADE FINANCIAL Selects RSA Consumer Solutions to Provide Risk-Based Multi-Factor Authentication

  • 02 March, 2006 10:28

<p>RSA Security (Nasdaq: RSAS) today announced that E*TRADE FINANCIAL Corporation has selected the RSA® Adaptive Authentication solution as well as the Company’s anti-phishing service to provide next-generation online security for its retail customers.</p>
<p>RSA Adaptive Authentication, the integrated solution created since RSA Security acquired Cyota in 2005, will deliver an additional layer of behind-the-scenes fraud detection and consumer authentication for E*TRADE FINANCIAL customers. E*TRADE FINANCIAL will also join the RSA eFraudNetwork™ community, a cross-institution online fraud repository which is designed to allow financial institutions to share fraudster profiles and efficiently detect and stop online banking and online commerce fraud in real-time.</p>
<p>“E*TRADE FINANCIAL deploys aggressive security initiatives and solutions to safeguard our systems and to protect our customers,” said Greg Framke, Chief Information Officer, E*TRADE FINANCIAL. “After a thorough evaluation process, E*TRADE FINANCIAL has chosen RSA Security’s solutions to deploy a flexible, active multi-factor authentication and fraud prevention system to enhance our multi-layered security measures.”</p>
<p>RSA Security’s risk-based authentication solution is engineered to analyse every login and transaction behind the scenes, and scores the potential risk based on a broad range of criteria, including the user’s IP address, geographic location and prior transaction behaviour. When a potentially risky situation is detected, it can invoke additional authentication methods in real-time.</p>
<p>In addition to this, E*TRADE FINANCIAL will deploy RSA Security’s FraudAction™ service, an end-to-end anti-phishing solution that helps detect, prepare for, actively respond to and control phishing attempts. The FraudAction service also includes one of the world's first anti-pharming services, designed to assist banks with protection from DNS Poisoning attacks, also known as pharming.</p>
<p>“By proactively helping to protect customers against fraudulent activity, RSA Security will help E*TRADE FINANCIAL to remain one step ahead of today’s and tomorrow’s online threats,” said Chris Young, senior vice president and general manager of RSA Consumer Solutions. “The addition of our risk-based authentication solution to the RSA SecurID® tokens E*TRADE FINANCIAL currently offers its customers will provide E*TRADE FINANCIAL customers with more options to combat online fraud.”</p>
<p>About RSA Security Inc.
RSA Security Inc. is the expert in protecting online identities and digital assets. The inventor of core security technologies for the Internet, the company leads the way in strong authentication and encryption, bringing trust to millions of user identities and the transactions that they perform. RSA Security’s portfolio of award-winning identity &amp; access management solutions helps businesses to establish who’s who online – and what they can do.</p>
<p>With a strong reputation built on a 20-year history of ingenuity, leadership and proven technologies, we serve approximately 20,000 customers around the globe and interoperate with more than 1,000 technology and integration partners. For more information, please visit</p>
The E*TRADE FINANCIAL family of companies provides financial services including trading, investing, banking and lending for retail and institutional customers. Securities products and services are offered by E*TRADE Securities LLC (Member NASD/SIPC). Bank and lending products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.</p>
<p>RSA and SecurID are either registered trademarks or trademarks of RSA Security Inc. in the United States and/or other countries. Cyota, FraudAction and eFraudNetwork are either registered trademarks or trademarks of Cyota, Inc. in the United States and/or other countries. All other products or services mentioned are trademarks of their respective companies.</p>
<p>Media Contacts
John Back, Kinetics, 02 9212 3848,
Melinda Hickin, RSA Security Australia Pty Ltd, (02) 9463-8407,</p>

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