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CompuWholesale takes on Level One networking

CompuWholesale takes on Level One networking

Networking vendor, Digital Data Communications (DDC), has added CompuWholesale to its distribution line-up as part of a state-based rollout of its Level One products across Australia.

The WA-based distributor's managing director, Jennifer Clay, said Level One replaced the Alloy Computer Products range it had previously carried.

"We had so many problems with the [Alloy] products that we decided to wind it down," she said. "That's the one thing about being independent: if it doesn't work for us or fit the mould, we don't do it.

"Level One hardware fits well with our existing products and came at the right time for us."

DDC produces a range of networking and security equipment including IP, Ethernet and KVM switches, wireless routers, VoIP tools, modems and security surveillance cameras. CompuWholesale joins HiTech Distribution in South Australia, Tecksel in NSW and Queensland, and wireless specialist, Wireless Technology.

HiTech started shipping products this month.

National sales manager, Richard Davies, said it would initially concentrate on high-end Level One switches, converters and fibre modules.

Davies said the distributor then planned to bundle Level One hardware with existing products, such as printer servers with its Lexmark gear, and wireless cards with its notebooks.

The two companies were also working on dealer training.

DDC Australia managing director, Ming Leu, said state-based distributors offered more personalised services than broad-based counterparts. The vendor hoped to appoint a further one or two distributors to strengthen its presence in Victoria, Leuw said.

Clay said CompuWholesale was offering Level One routers with Acer notebooks and switches with servers.

"We are also working with major ISPs in WA so they can give it a tick of approval," she said.

The distributor has also appointed Tim Sargent as its dedicated product manager to assist internal sales staff and dealers with installing the bundled server offering.

He previously worked for CompuWholesale's sister company, ServiceWest.

In other news, Clay said CompuWholesale's Acer business continued to flourish, despite increasing competition from rival distributor, Bluechip Infotech, in WA.

In 2005, sales of Acer products grew by 55 per cent. The distributor was on target to boost its annual turnover from more than $10 million to $22 million this year, she said.


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