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Avnet takes on Kingston memory

Avnet takes on Kingston memory

Avnet Computer Components has struck a global distribution deal with Kingston Memory to complement its hardware line-up.

Under the new arrangement, Avnet would be granted access to the whole Kingston range, but would initially stock the DDR1 and DDR2 memory modules as well as Sodium products for mobiles, country manager, Michael Yee, said.

He hoped to expand the range in Australia to then include various memory capacities and USB memory keys.

"Our interest is not only in Kingston completing our line card, but also the brand has a lot of weight behind it and we think it complements our current product range nicely," Yee said.

The Kingston range would be considered for bundling with Avnet's AMD products, Asus motherboards and notebooks, he said.

Avnet would look to recruit resellers that serviced the upgrade market, along with system builders, Yee said.

"Our customers are varied, some of them are retail-orientated, some focus on SMBs and others are more corporate and government-oriented," he said. "The Kingston range is suitable for most markets that whitebox systems are sold into."


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