ISPhone Australasia has launched in Australia with a new wholesale VoIP service.
With its eye fixed on the SME market, ISPhone Australasia managing director, Gavin McDougal, was bullish about the company's chances of grabbing significant market share.
"The Australian VoIP market has seen two extremes - corporates that are large enough to build their own networks and home users," McDougal said. "SMEs are 99.5 per cent of the market, according to the Australian Bureau of Statistics, and that's a huge, untapped opportunity for us."
McDougal said the company had built its own business-grade VoIP network and began trials with seven partners in 2005. The local company is an affiliate of US-based ISPhone.
These signings came from a variety of verticals including ISPs such as Hylinx and Aztec, Brisbane-based integrator, TechnoLace, and start-up VoIP carrier, VoiceLogic.
Head of sales and marketing, Paul Fowler, said ISPhone hoped to support about 200 partners by the end of the year, with up to 50 per cent of this figure coming from the ISP community.
The remainder would be integrators, voice providers, hardware resellers and IT consultants, he said.
Partners could opt to sell the ISPhone solution as it stands or rebrand it as their own, McDougal said.
Buying the minutes at wholesale, resellers could also set their own pricing and margins, he said.
ISPhone completes its solution in a box for resellers with the provision of a specialist billing engine.