Adobe has shuffled its local executive deck, elevating former MD, Craig Tegel, to the newly-created position of senior director, worldwide channel strategy.
His seat has been taken by Steve Lambley, the former Macromedia marketing director absorbed by Adobe during its acquisition of the Flash maker in late 2005. Lambley's official title will be country manager, A/NZ.
"We want to be able to provide local channel managers with a worldwide channel strategy, but one that's flexible enough to be localised at a country level," Tegel said.
"I've been with the company for 10 years and during that time have built the business across Asia-Pacific [APAC] through the channel. I've also had my own business as a reseller and worked for a distributor, so I have the experience and appreciation to create the right channel model at a global level."
Tegel said he would perform his new role from Adobe's Sydney headquarters, but would probably find himself travelling extensively in the US and Europe - areas which didn't have the same level of channel involvement as APAC.
He wouldn't be drawn on whether he would introduce a larger channel model into those markets, or if APAC would move away from being 100 per cent channel-based.
"Anything is a possibility at this stage, but the APAC channel has served Adobe really well and there is no reason why we would change the delivery of traditional products and solutions," Tegel said.