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Dicker gets trial run on HP printers

Dicker gets trial run on HP printers

HP has finally relented and given Dicker Data a shot at carrying product for its Imaging and Printing Group (IPG).

The NSW-based distributor will be given a six-month trial run on HP business inkjet printers. It is believed the agreement will also see it distributing some low-end mono lasers. In total, the contract covers about 35 per cent of IPG models.

Despite the temporary nature of the initial contract, the distributor's managing director, David Dicker, was upbeat about the announcement and confident of securing a more permanent slot in the IPG stable.

"This is a major breakthrough for us in terms of market perception," he said. "As long as we do a good job, there is no way on earth HP will take printers away from us."

Dicker said he was also hopeful of gaining access to a broader selection of HP printers at the end of the six-month trial.

Dicker Data has been a Personal Systems Group (PSG) partner, stocking HP desktops and notebooks, since the Compaq merger back in 2002. Its Compaq relationship stretches back more than a decade.

It has been lobbying for IPG product for some time now. It has argued that lack of access put it at a disadvantage with Ingram Micro and Synnex, which were able to bundle IPG and PSG products for resellers.

HP's decision to grant IPG access to Dicker Data comes three months after Synnex was given distribution rights for its notebooks.

HP refused to comment on this story.


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