Newly formed hosting provider, Managed Services, is launching an outsourced email management offering for SMEs in conjunction with SurfControl.
Managed Services - which launched on January 1 - is a spin-off from Queensland-based integrator, Ordyss. It provides email management and content services from its Brisbane data centre.
Ordyss general manager and co-founder of Managed Services, Michael Cooke, said it had been a SurfControl partner since opening its doors as Technology Trading House seven years ago.
The outsourced email management service created by Managed Services would allow end-users to customise filtering rules. Based on a monthly fee, Cooke said it would target businesses with 100-200 seats.
"A 100-user base is the sweet spot for us," he said. "Once we get into the enterprise sector, we are going into the MessageLabs market. We wanted to address the SME space, which it hasn't targeted."
Ordyss had been trialling the Managed Services business model for six months, with the majority of customers coming from its existing database. These included Coffee Club, VIP Pet Foods, and Geodynamics.
Cooke said the Managed Services model had stemmed from a customer request for assistance to control spam across its network. The company's other co-founders were managing director, Keith Lavelle, and chief technology officer, Tom Freer.
The team was now in the process of establishing an executive board to ensure Managed Services ran independently of Ordyss. Five staff had also been installed.
The next step would be to set up sales and marketing campaigns to lure customers and channel partners, Cooke said.
"We plan to allow resellers who understand our proposition to offer the service under their own name," he said. "All outsourced services require a trusted relationship between the customer and provider. If they have that, it's half the battle."
In the long term, the company would look to provide external disaster recovery services as well as backup.