Ingram Micro has joined Avnet and Legend as a full distributor of AMD processors in Australia and New Zealand, formalising an agreement previously held between the chip vendor and Tech Pacific.
It was part of a global deal that went into effect last year in the US and had now filtered down to Australia, AMD national sales manager A/NZ, Caleb Leung, said.
"We signed a global contract with Ingram Micro [in May 2005] to distribute the full range of desktop, mobile and server microprocessors," he said. "Avnet and Legend have covered a wide range of customers but Ingram Micro widens the customer base as we look at government, commercial and consumer opportunities.
"It is about accessibility as more customers ask for our product."
Citing a Gartner report, Leung said AMD had been growing its share in recent quarters and currently held 49 per cent of the whitebox processor market in A/NZ.
Since its takeover of Tech Pacific in 2004, Ingram Micro had been a de facto distributor of AMD processors due to an existing relationship, Ingram Micro product director, Matt Sanderson, said.
"Tech Pacific has been trading with AMD for two years now so this [relationship] isn't particularly new," he said. "We were trading with them last week, last month and last year."