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In the hot seat: Taking dual-core to the masses

In the hot seat: Taking dual-core to the masses

AMD's national sales manager, Caleb Leung, has been every which way in the channel chain, peddling wares at a Sydney-based reseller, and moving into the distribution arena before leaping into the ranks of vendors.

He also holds degrees in both marketing and information systems and knows a lot about product positioning and branding.

Leung's main goals for 2006 include driving dual-core technology into the mainstream and cranking up the heat on the government, business and consumer side.

What is your professional background?

Caleb Leung (CL): I started in IT seven years ago, working at Maxway Technology, a Sydney-based reseller. I was primarily selling cases, hard drives, motherboards and component products.

After two years, I moved into distribution, working at Ingram Micro as the product manager. I started looking after the monitor and hard drive business, then moved into memory, Microsoft OEM and the component business. I was at Ingram for five years. While I was very happy there, I was contacted about an opportunity at AMD.

As national sales manager, what product categories fall under your domain?

CL: We are strong in the desktop, server and mobile CPU space. We have a new product, the Opteron dual-core, and the new notebook CPU Turion 64-bit. In the desktop space, for example, we offer the value segment, and the mainstream to performance segments. This covers the spectrum from everyday computing to gaming, multi-tasking/digital media and mainstream solutions.

How is the AMD distribution model structured?

CL: We are currently working with two partners in the A/NZ region: Avnet Australia and Legend Performance. We will continue to work with our existing partners, and do what makes sense for the business. There are no plans to change this model.

What were some of the year's more noteworthy business moves?

CL: This quarter, we have been driving demand for the dual-core desktop CPU. It's been exciting. A dual-core product offers a 64-bit architecture, an integrated memory controller, and enhanced virus protection. These and other product features give us a stronghold in the market, and there's high market demand for this type of technology.


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