Intersell offers new functionality

Intersell offers new functionality

Marketing development funds (MDF) and direct mail campaigns are among the additional functionalities that will soon be added to reseller resource site, Intersell.

The Intersell service, licensed exclusively to Tech Pacific in November, allows resellers to rebuild vendor marketing campaigns by replacing contact details and pricing with information relevant to their specific customer base.

Resellers access it through the TechLink website.

Intersell general manager, Wayne Troy, said he had been assured the service would be retained following Ingram's acquisition of Tech Pacific.

Troy estimated 1400 resellers had already registered and tailored more than 1650 vendor campaigns to their own needs.

He said the company hoped to have 3000 dealers onboard by the end of March and 5000 by June.

Intersell plans to be heavily involved in this year's Expotech show - which will visit all Australian capital cities between March and September - in order to drive reseller awareness of its services.

"The figures were great in the lead up to Christmas but now it's just a matter of getting the vendor content going again," he said.

The MDF initiative will see Intersell distributing marketing funds to specific resellers as requested by vendors. Troy estimated the scheme would be finalised in the next couple of weeks, with HP already having expressed an interest.

The direct mail campaigns will see Intersell partnering with Future Sources mail house to package vendor or distributor catalogues to look like they have been produced by a reseller.

Troy said the company was currently holding discussions with Ingram Micro, HP and IBM.

Intersell is also offering vendors performance reports so they can see how popular individual campaigns are with their dealers, which ones are working and which are not.

The marketing company has also appointed a designer to help create marketing material - a service aimed particularly at smaller vendors.

"Conversations with some vendors identified a lack of access to cost-effective design services as a barrier to entry," Troy said.

"The new template-driven design services we are offering should assist those who are struggling to provide us with content."

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