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Dicker improves image with Kyocera deal

Dicker improves image with Kyocera deal

Dicker Data has been appointed to carry the full range of Kyocera Mita laser printers.

Following last week's news that it would carry a restricted number of HP models, the NSW-based distributor has suddenly doubled its number of printer brands. It also carries Canon and Epson.

Despite already having a fairly large pool of distributors around the country, Kyocera managing director, David Finn, said the addition of Dicker would plug a gap in its coverage of the market.

"I think Dicker Data is a fantastic distribution house," he said. "It has been around for a long time and is entrenched with a very loyal set of dealers that we have not had access to." Kyocera's other distribution partners are Ingram Micro, Dynamic Supplies, Cellnet, WA-based CompuWholesale and J Mills, SA-based HiTech Distribution and BMS, and NSW-based Tecksel.

Finn said regional players in SA and WA both outsold his national partners in their respective states.

He hinted that there would be further changes to the distribution line-up at the end of March.

Dicker Data boss, David Dicker, said there wouldn't be too much overlap in his company's product sets despite having taken on two new printer vendors in such a short period of time. "These new partnerships give us complete coverage of the imaging market," he said. "The bulk of the Kyocera range is higher end than Canon and Epson so I don't think there will be much cannibalisation.

"The HP deal gives us an opportunity to go after those printer and computer bundle deals, which can't happen with any of our other printer vendors. This is very important in our quest to become a viable alternative distributor, especially for HP product."

Finn also said Kyocera would shortly be launching an incentive program designed to give it greater mindshare among distribution sales teams.

The company would launch more than 25 new models between April and December, he said.


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