Security software author, Lync Software, has begun a concerted campaign to attract resellers after tossing aside its OEM sales strategy.
The company, which produces software that monitors and controls USB-type devices - such as digital cameras and memory sticks - connecting to corporate networks, is bullish about finding resellers at home and abroad.
"Our product is applicable to large enterprises and government."
"We are actively looking for partners who are strong in that area and have a security focus," Lync CEO, Kym Welsby, said.
"We previously worked with OEMs because companies wanted integrated solutions, but more recently we have found that they want separate, standalone solutions. This has created a new opportunity for us to work with resellers."
According to Welsby, the success of devices like Apple's iPod has driven awareness of the danger mobile devices can pose to a network environment due to their large storage capacities and the capability for users to take massive amounts of company data from the network in a single session.
To drive reseller recruitment and manage existing partners, Lync Software has hired Laura James as partner development manager.
"We are actively looking for partners overseas," Welsby said. "The US has been a major focus - helped by the fact we had previously dealt with OEMs over there - and we are now starting to look at Europe, too.
"In addition to selling the software, there are good opportunities for VARs to provide services such as installation and helping customers to analyse audit results and develop policies."
Resellers already appointed under the new push include Keylink Technology and SecureBoost