Hardware reseller, ComputerWorld, is planning to spread its PC retail chain into new markets with the launch of shop fronts in Queensland and South Australia this year.
The decision follows the successful launch of three new stores in its home state of Victoria during the past eight months. These included Box Hill, Melbourne Central, and most recently, Bundoora, which opened in November. The new stores bring the reseller's tally to seven locations across Victoria and NSW.
ComputerWorld operations manager, Hasan Yuvarajah, said it had built a strong client base in Queensland, SA and NT via its online retail store. Many of these customers were in the Federal Defence Department.
It was now in the process of negotiating a lease for a shop front in Adelaide city and would launch there within the next six months, he said. The company had also cast an eye over several locations in Brisbane and planned to open stores mid-year.
But there were no plans to step out of metro areas and establish locations in regional towns, Yuvarajah said.
"We have got regional backing with our online store," he said. "There is not enough turnover in those areas, so we will rely on our Web shop to service them."
According to its site, about 60 per cent of the company's total business is derived from online sales.
As more stores opened, Yuvarajah said ComputerWorld would consider introducing a franchise model.
"We have tried franchising before, but we had negative customer feedback," he said. "We lose the level of control we have. But it's something we have to look at in the future with more stores opening."
ComputerWorld stocks a range of branded IT hardware and some software from the likes of HP, Fujitsu, Sony, Microsoft, Samsung and Seagate.
The reseller will shortly introduce credit card payment facilities.