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VoiceWeb to launch own VoIP brand

VoiceWeb to launch own VoIP brand

VoIP handset importer, VoiceWeb, is on the verge of signing its first distributor and is calling for resellers to carry its new brand.

VoiceWeb director, Peter Fritz, said the company had spent the last eight months collating a stockpile of Skype certified products with local compliance certification.

"Our plan is to take a grand scale approach to bringing domestic VoIP into the country on the back of the Skype wave," he said. "There is no doubt that this will be big this year."

VoiceWeb's current OEM partners are UK-based VOIP Voice as well as China's Yealink and Xebe.

Fritz said he planned to release the Yealink and Xebe products under its own brand, Spank.

"We are hoping it will become a catch cry," he said. "We will have 'It's OK to Spank' as our first slogan."

The company will initially offer six USB-based handsets via the IT distribution channel. VoiceWeb had singled out broad-based player, Ingram Micro, as an ideal partner and was currently finalising an agreement with Queensland distributor, Lako Pacific.

He said it was also in talks with several other players.

Resellers in NSW and Tasmania had already shown some interest in the product range, he said.

VoiceWeb was also working with call services provider, Freshtel, to create a bundle deal incorporating handsets and call minutes for Harvey Norman stores.

"The mass merchant channel will be the best avenue," Fritz said. "I can also see these products for sale in Australia Post outlets."

To coincide with the launch of the phones, the company is developing an information and support site: voipcentre.com.au.

Users can already buy the handsets from a separate site, voipnow.com.au.

"As soon as we sign our first distributor, voipnow will become our wholesale site with voipcentre serving as the retail end," Fritz said.


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