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Fujitsu PC LifeBook extends reach into Australia

  • 30 January, 2006 10:09

<p>Fujitsu PC’s entire LifeBook range of quality mobile computers is now even more accessible to Australian businesses than ever before thanks to a new distribution partnership with leading wholesale IT distribution company Multimedia Technology.</p>
<p>Sydney, 30 January 2006 – Fujitsu PC Australia announces that Multimedia Technology (MMT) is the newest IT distribution company to join in offering the entire Fujitsu LifeBook range to its Australia-wide reseller channel.</p>
<p>Targeting new areas of largely project driven business, MMT is committed to bringing the Fujitsu PC LifeBook range to a wide variety of Australian businesses with the support of its large base of Australian IT resellers. MMT offers its resellers solid support through its long-term staff with strong industry and product knowledge, and long-term relationships with quality suppliers.</p>
<p>Mr John Hassall, Managing Director, Multimedia Technology said “Fujitsu PC’s range of mobile solutions offer undeniable quality, high-end features and true value for money. We’re proud to offer Fujitsu PC range to Australian businesses through our resellers and we’re confident that our new partnership will be a success!”</p>
<p>Mr Adrian Mead, Manager Australasia Operations, said “MMT’s 15 years of success in the IT industry, their strong reseller channel, their physical presence across three states and the large range of IT products MMT distribute were all strong factors in our mutual decision to create this new distribution partnership. Fujitsu PC and MMT will work together in bringing the legendary LifeBook range to a whole new range of Australian businesses.”</p>
<p>MMT is further supporting the reseller channel with its first MMT Sydney Expo on Thursday 2nd March, 2006, after the enormous success of last year's MMT Melbourne Expo. Here, resellers will be able to experience and get hands-on with the latest in IT technology, speak with representatives from both Multimedia Technology and the vendors they represent, including Fujitsu PC Australia, partake in presentations from industry leading manufacturers, take advantage of some great expo specials and be in the chance to win valuable door prizes.</p>
<p>About Fujitsu PC</p>
<p>Fujitsu PC Asia Pacific pledges “Built-in Confidence” for every product under its brand name to reassure users of product and service excellence. From high performance components to stringent quality control and professional after-sales service, Fujitsu stands for reliability and satisfaction.</p>
<p>Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and telecommunications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers’ success. Fujitsu also makes every effort to ensure that our products are manufactured in a bid to promote environment conservation and protection. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.7 trillion yen (US$44.5 billion) for the fiscal year ended March 31, 2005. For more information, please visit</p>
<p>About Multimedia Technology (MMT)</p>
<p>Multimedia Technology is one of Australia's premier IT peripheral distributors. With 15 years success in the IT industry, the company now employs more than 70 staff across 3 states. MMT's specialist product range includes optical drives, graphics cards, digital cameras, monitors, data storage, and wireless networking products. As a major distributor of leading brands such as Fujitsu, Sony, Pioneer, Mitsubishi, Cisco-Linksys, Panasonic, Shuttle, XFX BenQ, Kodak and Olympus, and the exclusive Australian distributor of Shintaro, MMT is a major player in the Australian IT industry.</p>
<p>The company prides itself on having long-term staff with strong industry and product knowledge and long-term relationships with quality suppliers. Having the most saleable products has always been more of a focus than "price" at MMT.</p>
<p>The company's growth over the past few years has been exceptional and based more on customer growth, than new product acquisitions.</p>
<p>MMT’s market differentiators include long term knowledgeable sales staff with high levels of personalized service; long standing strong relationships with major vendors; remaining constantly at the forefront of technological developments; competitive pricing; friendly and efficient after sales support; evaluated products to ensure reliability; up to date website with live pricing and online ordering facilities; industry leading quarterly product catalogue and weekly email/fax updates.</p>
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<p>Media Contacts</p>
<p>Brooke Costello
Marketing Communications Manager - Aus/NZ
Fujitsu PC Australia
G02, 35-41 Waterloo Road
North Ryde NSW 2113</p>
<p>p +61 2 8877 9500
f +61 2 9889 3360</p>
<p>Cameron McIver
Marketing Manager
Multimedia Technology Pty Ltd
143 Rooks Road
Nunawading VIC 3131</p>
<p>Phone: (03) 9837 2500
Fax: (03) 9837 2555</p>

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