Wireless distribution specialist, Integrity Data Systems, has appointed a new eastern channel manager, Glenn Britten.
Britten will be charged with growing its east coast reseller base in preparation for taking the business into the South Pacific.
Integrity CEO, Ross Chiswell, said Britten’s strong involvement with organisations like AAP Communication Services, and most recently NTL Telecommunications, made him the ideal candidate.
“Glenn brings a lot of discipline to the role,” Chiswell said. “His experience in the Army signals also means that he has very in-depth technical understanding of signals, radio and wireless communications.”
Britten, who filled the role following the departure for personal reasons of Tony Tilbrook, said Integrity had been courting him for four years and agreed to take the position for the opportunity to control its sales direction.
Britten said Tilbrook had done a good job but claimed the channel needed a different approach because there were a few gaps that needed filling.
“I want to take Integrity to the next tier in this space to be able to address telcos and help our clients address new markets,” Britten said.
Chiswell said Britten would work to stabilise the region – which covers NSW, QLD, ACT and New Zealand – within 12-18 months and grow reseller numbers.
“The wireless networking industry is really starting to burn,” Britten said. “My role will be to help existing partners branch off into that space, to grow their customer base and provide a broader product set to their clients.”
If all went well Integrity would expand into the South Pacific, Chiswell said, with Britten abdicating his eastern role to take on the job of South Pacific channel manager.
Countries like Fiji, the Solomans and Papua New Guinea, showed promise due to their remoteness and lack of communications infrastructure, Chiswell said.
“Integrity has long had aspirations about facilitating things like project management, installation and commissioning services,” Britten said. “Some of our products offer a good value proposition for the islands where there isn’t much infrastructure.”