Attempting to steal some thunder from Microsoft's Xbox 360 gaming console, Dell chairman, Michael Dell, launched a new, graphics-intensive PC built especially for computer gaming at last week's International Consumer Electronics Show (CES).
In a keynote address at the show, Dell introduced the XPS 600 Renegade, a colourfully airbrushed box containing four graphics processing units (GPUs) and other advanced technology to maximize PC gamers' experience to an extreme degree, Dell said.
The XPS 600 Renegade could provide three times the resolution of the Xbox high-definition games, he said.
The hardware surface of the new PC also had been airbrushed with a lavish design by artist Michael Lavallee.
The XPS 600 Renegade is a new version of the current XPS 600, which already is one of the leading PCs for gamers on the market, according to Dell.
Dell said that 40 per cent of PC users were gamers, and providing the best possible experience possible was important in competing for gamers' attention against popular gaming consoles such as the Xbox.
The XPS 600 Renegade will be available between March and June.
During the keynote, Dell introduced a new monitor, the Dell UltraSharp 30-inch Monitor.
Senior vice-president of Dell's product group, Alex Gruzen, also appeared on stage to show off a new concept notebook the company is considering for production.
The notebook has a 20-inch screen and an integrated handle for easy carrying.