Optus has started offering users the chance to download music to both mobile phones and PCs with a single click and single charge.
The service, available to all 3G and some 2G customers, is based on a platform developed by Singapore-based online music company Soundbuzz and is offered through the carrier's Web and mobile Internet sites.
When users decide to buy a track they are offered the option of purchasing it for their mobile phone only, PC only or both. Music is delivered into the respective Web or mobile account for download and the charge is added to their monthly mobile phone bill or deducted from their prepaid balance, said Sheila Dhillon, an Optus spokeswoman.
Through the Web site users are delivered a Windows Media Audio-encoded file and through the mobile Internet site a file encoded with OMA (Open Music Alliance) digital rights management that is required by Optus 3G handsets.
Users are required to pay more for the dual downloads. A single download to a PC costs $2, a download to a mobile phone costs $3 and the dual download costs $4. Video downloads to mobile phones are also offered and cost $4.