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Monitor sales drop in Q3

Monitor sales drop in Q3

It is a contrast of two quarters. After a busy Q2 the Australian monitor market turned south-bound in Q3, dropping 25 per cent, IDC reports.

Mercie Clement, Market Analyst, PC Hardware said BenQ headed the branded monitor market in Q3 with 19.1 per cent share, thanks largely by maintaining its channels and retail hold.

Samsung jumped to number two position with 18.9per cent, while LG Electronics fell to the third place, with 16.5 per cent share of units shipped.

"Acer's climb [with 11.5 per cent] in the ranks in Q3 2005 came from continued demand from its retail and channel partners."

Rounding out the top seven were Mitsubishi 8.7 per cent, Viewsonic 7.4 per cent and Philips 5.7 per cent.

According to Clement the reason for the decline was the lack of any significant tenders in the third quarter. The strong Q2 demand from the education, government, and corporate sectors in Q2 2005 was not repeated in the third quarter, she said. Additionally, some channels still had leftover inventory from Q2 "and thus were more hesitant to take in new shipments in Q3, especially since there were no major orders or fulfilments expected".

"The situation will improve in Q4 as both the IT resellers and retailers prepare for the peak in demand, thanks to the Christmas sales period and the start of the education-buying season," Clement predicted.

On the plus side, the monitor market grew by 8 per cent from the same period in 2004.


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