Hardware distributor, TodayTech, has launched a brand of locally-assembled notebooks targeted at resellers without the resources to build their own. Dubbed Macron, it has announced two models immediately and plans further additions to correspond with Intel's new mobile platform, Napa, which is slated for January.
"We have been getting a lot of feedback from resellers that don't have the capacity to build their own notebooks," marketing manager, Jennifer Hsieh, said.
"The Macron models have a similar chassis to our barebone models but are sold to resellers as fully built units. Whereas barebone resellers have a free hand in terms of components, the Macron models have a basic specification that can be built on."
The two Macron specification available immediately are PW50 and PW70. The former comes with a 15-inch screen, 128MB ATI X700 graphics card, an Intel Pentium M 740 processor, a 40GB hard drive, DVD writer and Microsoft XP Home. The latter has similar basic specifications but upgrades the graphics card to an ATI X800 and features a 17-inch widescreen.
Hsieh expected business or home users to find both models attractive but predicted the PW70 would also gain traction in the gaming market. While whitebooks had, so far, found it difficult to gain a significant share of the mobile PC market, Hsieh insisted it was just a matter of time.
"As more whitebooks are released, we are optimistic they will start to attract more mindshare," she said.