Application management provider, Karman Group, has been appointed as the sole Australasian distributor for the Aptify range of association management software.
Karman director, James Manche, said it was now looking to build a channel to take the enterprise-level product out to the market.
The Melbourne-based company had originally been appointed as Aptify's inaugural A/NZ business partner 15 months ago. Since then, it had signed up local several organisations to the vendor's Membership software product, including the Breast Council of Australia and the Society of Automotive Engineers.
The latest contract with Aptify will be its first step into distribution.
Manche said Karman would eventually bow out of selling the product direct to end-users once it had established partners in each state.
"From our own history, we know that partners want to see examples of clients already on the board," he said. "So we have established a ground base. We need to continue to grow that market."
Aptify, which is based in the US, produces a range of association management and e-business software for membership, education, events and exhibition management. Other features include advertising and subscription tools, as well as e-commerce and business applications.
Karman planned to have one or two partners in each state in Australia, along with a select channel across the Asia-Pacific region. Those interested in carrying the product would need to undergo a relatively strict certification training program, which would be run by Karman. Because the software is SQL-based, partners would also need to be Microsoft certified.
Manche said ideal partners would be those dedicated to CRM system sales, or working with organisations with a wide audience of members. Partners would earn a 30 per cent margin on the sales of the software in the first year.
Margins would increase with each renewal, he said.
An average 20-user Aptify end-user license would sell for $100,000.
Karman would also look to distribute complementary products to the Aptify software suite.
These could include document management and cataloguing tools, as well as document retrieval software, Manche said.