Kyocera plans to refresh its reseller program in the New Year by introducing business incentives for specific partner types. The initiatives will start in February, six months after the launch of its authorised reseller program. Managing director, David Finn, said the upcoming offerings were designed around further motivating dealers to sell its products over thsoe of rival printer vendors.
Kyocera kick-started its authorised reseller campaign in July by offering registered dealers the chance to win the keys to a Porsche Boxter 987 for a month. The dealer with the highest sales for the year would then be entitled to the car for 12 months.
If a dealer tops the charts two years running, they win the car outright.
Finn said its reseller member headcount had grown from almost nothing to 860 partners in the four months since launching the promotion. It had also seen its total printer sales double over the same period.
"It has proved that the channel promotion has really worked," he said.
Marketing manager, Anthony Toope, said the next step was to tailor channel support to the different types of resellers carrying its products.
"We are looking to work with corporate resellers and develop program with them, as well as OEM partners," he said. "We also want to assist resellers to sell into government."
The company had already started providing introductory training sessions for specific types of resellers, such as OEM, Toope said. This would be ramped up next year.
The Porsche keys have been handed over four times so far, with winners including ME Business Solutions in NSW and MPB Office National in Victoria.
POS Technologies' David Kutteh, who was the first to win the car in August, also scored the car for a second time in November.