Sybase, is looking to broaden its channel partner base to capitalise on new opportunities in mobility and vertical markets.
To help lead the charge, the database vendor has appointed industry veteran, Stephen Dolan, as director of alliances and channels. He will focus on the company's partnerships with OEMs, resellers and system integrators.
Sybase has also recruited Ian Schumann as a strategic account manager.
He would be based in Canberra where he would concentrate on government partnerships, managing director, Robert Zalums, said.
"Our channel strategy needed to be reviewed and given better definition," he said.
"Dolan is reviewing how we will go to market and the type of partners we need.
"Schumann will be looking for partners to help him craft solutions for government organisations."
Sybase has also appointed Susan Harden as a pre-sales consultant. All three jobs are newly created.
Zalums said the company was going through a growth phase, expanding out of its traditional database business into a broader range of technology such as mobile devices, computers, PDAs and radio frequency devices. This expansion meant it needed to raise its Australian profile and acquire more partners, he said.
Sybase was keen to recruit ISVs to develop mobility solutions for organisations, as well as solutions for specific vertical areas like services, mobile sales, transport and logistics, Zalums said.
The vendor was also looking for partners that sold business intelligence solutions such as data warehousing for its PowerDesign and WorkSpace accelerator solutions.
In return, Sybase would launch marketing and information awareness programs next year, Zalums said. It would also make Web seminars available and was planning a partner conference.