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Nuance talks up customer drive

Nuance talks up customer drive

Speech recognition software vendor, Nuance Communications, formerly ScanSoft, has started a new customer campaign via its channel partners to boost uptake of its boxed products.

The vendor is now offering end users $30 cash back on all products from its productivity range, including the Dragon Naturally Speaking, PaperPort, PDF Create, PDF Converter or OmniPage software. The offer will be available between now and the first quarter of next year.

Asia-Pacific productivity applications division sales manager, Derek Austin, said the promotion was the first in a series of incentives to be launched every quarter over the next 12 months. One forthcoming proposal would focus on providing training on the Dragon Naturally Speaking product, he said.

"We're trying to continually develop the company in Australia, and are dedicating marketing resources to the cause," Austin said. "All of our retail partners working through Scholastic Australia, Fuji-Xerox and Alloys International have access to all of these key products."

Nuance was also planning to develop an incentive scheme specifically for the channel. Austin refused to disclose specific details about the plans, but said that he was keen to have additional resellers come onboard. The channel initiative would coincide with the vendor's recent efforts to recruit resellers to sell its document management products into the SMB space, which had seen it signed on 100 new partners, he said.


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