BenQ Mobile to launch three co-branded handsets

BenQ Mobile to launch three co-branded handsets

BenQ Mobile will launch its first three BenQ-Siemens branded handsets in January.

BenQ Mobile plans to launch three new mobile phones in January that will - for the first time - use the new BenQ-Siemens brand, according to a company representative.

The new mobile phone company born from Taiwanese electronics maker BenQ's acquisition of Siemens AG's mobile phone division earlier this year, plans to hold launch events for the handsets in two locations, Germany and Shanghai, a BenQ official said on condition of anonymity.

The launch events will be held in mid-January.

In June, BenQ agreed to take over Siemens' loss-making handset division in return for a payment from Siemens of $US295 million). Siemens also agreed to purchase a Euro 50 million stake in BenQ. The deal was closed in the fourth quarter.

The new Munich, Germany-based BenQ Mobile installed a German national, Clemens Joos, as chief executive officer earlier this year. The company has vowed to double its global share of the mobile phone market to 10 per cent within two or three years, turn profitable by the end of 2006 and reduce costs by $US590 million without laying off a single worker.

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