VoIP service provider, Broadband Phone, has announced a new wholesale package for local ISPs in conjunction with networking vendor, Netgear.
Broadband Phone director, Miranda Wong, said the new offering was designed to give small to medium and regionally-based ISPs an easier way of delivering VoIP to their data customers.
"Currently, Australian ISPs are working on tight margins, especially when they're only focused on supplying data services," she said. "They will be squeezed more as more retail products come out for VoIP.
"But it can be difficult to invest in developing your own VoIP offering and getting the attention of the telcos. ISPs can now use our infrastructure to provide a VoIP service for end users."
Broadband Phone has released an initial trial wholesale pack, which includes two Netgear TA612V broadband voice adapters, 10 soft phone lines, two phone numbers and $100 worth of prepaid credit.
"We put the trial pack together to make it easy for ISPs to try the service," Wong said. "However, they can also select what features they want to offer."
For example, ISPs had the choice of devising their own services charges for end customers, as well as offering a range of customised features and tools, such as free IP-to-IP calls, or pre- or post-paid call structures, she said.
In addition, Broadband phone would be providing ISPs with access to a Web-based provisioning system to allow providers to manage accounts, order or cancel phone numbers, or check customer details. ISPs could also choose to link to the network operator's database via their own front-end customer interface.
All services, including invoicing, could be rebranded with the ISP's details.
Wong claimed that those providers who signed up could earn about 30-35 per cent margin when offering comparative end-user plans to the engin VoIP service, or about 50-60 per cent on the same call charges used by Freshtel or Skype.
"Alternatively, ISPs can devise their own call rates and work on their own margins," she said.
Broadband Phone was now working on developing a similar type of offering with an unspecified vendor for the business grade market, Wong said. This was expected to be launched in the first quarter of next year.
It was also planning to bring out several new managed service offerings for its wholesale customers, she said.