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Acer appoints retail manager

Acer appoints retail manager

Acer has appointed a new national retail channel manager, John Pignolet, after experiencing significant growth in that sector.

"The business has experienced an accelerated growth in excess of 100 per cent during the past three years," general manager of channel sales, Greg Mikaelian, said. "It is important for us to keep growing - that is why we have put a formal structure in place. As Acer launches into the home and small office market segments, we thought it was appropriate to give retailers the required support."

Pignolet was promoted to the newly created role having previously worked as a business development manager for Acer's distribution business. This job has now been given to Zac El-Khansa.

A major focus for Pignolet and his team of 10 staff would be to roll out Acer's e-business ecosystem infrastructure for retail partners during the next 18 months. This would include its kiosks, online ordering, configuring and quotations. He would also be running business demand generation programs and its annual national retail forum.

Mikaelian said Acer now derived most of its commercial business online and hoped to move retail partners into that sphere.

The company would also look to add more retail partners, he said.


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