Chariot goes regional with wholesale package

Chariot goes regional with wholesale package

ASX listed ISP, Chariot, thinks that its dominance in the regional markets of Australia will differentiate it from other VoIP and broadband wholesalers, according to marketing manager, Kimon Lycos.

The company plans to roll-out its wireless broadband and VoIP services in December, honing in on its regional customer base to establish a reseller market.

Chariot had enjoyed success in the wireless market since its acquisition of Omninet Wireless, a move which had increased margins and market penetration, Lycos said.

"Our success with our wireless offering has thrust us into a position where we can go out and start developing a more comprehensive reseller program," he said.

Seventy five per cent of the company's customer base was situated in regional areas, Lycos said.

As a result, Chariot has begun to rollout infrastructure for its services in the Adelaide metropolitan area, East Gippsland in Victoria, and the Northern Rivers region of NSW.

This infrastructure was expected to be completed in early 2006 with discussions for future expansion already under way with government departments, Lycos said.

"We are geared towards the regional market," he said "It's imperative that we create a reseller program that is suited to regional Australia. That's where our customers, infrastructure and delivery of services are."

Lycos was tightlipped about the details of the wholesale offering but said that it would be sold as a bundled deal to local resellers and available early next year.

"It's more than just VoIP, it's the whole enchilada," he said. "Resellers will be offered bundled packages that include all our services. It will allow resellers to become full blown mini-telcos in their local area."

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