Canadian-based data recovery specialist, CBL Data Recovery Technologies, wants to more than triple its Australian reseller partners from 60 to 200 by the end of next year.
While visiting from Canada, CBL CEO, Bill Margeson, told ARN the company also wants to build relationships with system integrators, manufacturers and service organisations.
On the manufacturing front, CBL is in local talks with Toshiba, HP and Microsoft.
Margeson was tight-lipped on the current talks with HP and Microsoft, but said the local Toshiba deal would mimic the Canadian program, whereby every customer buying PCs or laptops with extended warranties got data recovery support as an additional service fee.
Dubbed the Data Recovery Advantage Program (DRAP), the service offers coverage for every data loss condition including physical damage, human error, software error and virus contamination.
In addition to revving up the partner ranks, CBL also plans to double the size of its Brisbane and Sydney labs.
A third lab location was in the works for WA, Margeson said.
The local growth points to the fact the message was getting out about the importance of data protection and recovery, he said.
"People are becoming aware of data loss and data recovery, but a lot of backup technology has not matured," Margeson said.
With more and more vendors touting protective data strategies (IBM's rapid restore is a prime example), the data protection space was garnering market acceptance, Margeson said.
He cited opportunity amid large organisations, as well as the SOHO and SMB crowd.