Alstom IT has taken its distribution business back to its beginning, rebranding as itX Group.
The distributor had agreed to change its name before the end of 2005 as part of the management buyout deal it struck with its former French energy and transport parent company, Alstom, in October last year.
"We have been allowed to trade as Alstom IT for a period of time, which gave us one less thing to worry about as we went through the transition period," itX managing director, Laurie Sellers, said.
"That gave us some breathing room to think about rebranding the business. We did think about going to market with a totally new name but it is a difficult process to come up with a name that says what you do and is different enough to what's already out there to be registered.
"We came to the conclusion that we ought to resurrect where we came from before trading as Alstom IT, but give it a fresh face."
The distributor's origins date back to GEC in the early 1980s, when it was known as GEC Information Technology. It subsequently became GEC Alsthom after Alcatel bought a 50 per cent share, before acquiring the Lionel Singer Corporation in 1992.
"One small part of the Lionel Singer Corporation was a distribution business called IT connXions, which became generally known as itX," Sellers said.
"The core values we had then still exist today and our technologies are still based around Unix, with Sun as our major hardware partner alongside software from IBM, Citrix, Oracle and HP."
Despite the name change, he insisted it would be business as usual for the distributor and its resellers.
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