Alloys sets up home at show

Alloys sets up home at show


Finding furniture was the biggest problem facing Alloys International product manager, Phil Gibbs, as he looked to set up his company's stand at the National Home Entertainment Show.

The technological element of its stand was much easier for Gibbs to put together, although it did take him a couple of days.

The Melbourne-based distributor will centre its display on a Boral home cinema display.

It will also have a lounge area showing media extender tech­nologies that can move digital content around the home as well as touch screens for home automation tasks such as dimming the lights or adjusting room temperature.

As previously reported in ARN, Alloys built its own digital smart home system earlier this year and has been showcasing the concept in a fully automated home display at its headquarters.

Dubbed MediaHub, the system has four key IP-based software elements: entertainment, automation, security and communications. All components can be controlled with a remote or through touch screens.

Now Alloys is taking the concept to the masses at the country's largest home entertainment show.

"It's all about making this technology affordable and easy to use so it becomes a lifestyle purchase," Gibbs said. "The beauty of MediaHub is that everything is upgradeable.

"We have been working on this concept for more than two years and once you show it to people they buy into it.

"There will be a fundamental shift when this technology takes hold because it is very empowering."

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