Software vendor, Sage Group, has launched a new Sales Academy to sharpen the selling skills of new and existing partners.
The program would help resellers grow and develop their businesses, Sage ACCPAC general manager, Daithi Holden, said. It was also targeted towards educating them about current market issues and trends.
"The market is constantly evolving and changing and this will help businesses engage with that," he said. "We are not going out there with this program to recruit new resellers, it's there to help our partners better understand the market strategies of today as opposed to last year or the year before."
The Sage Sales Academy incorporates three primary courses, beginning with a five-and-a-half day sales support stream. The vendor will also offer a course specifically designed for sales managers as well as an advanced selling module.
Introduced at the vendor's Evolve partner conference this week, the first sales support course is scheduled to take place in February.
Future sessions would be run every six months, with up to 40 partners participating each time, Holden said.
Sage software director of partner programs for North America, Rob Johnson, said the program offered a multifaceted skill set to suit all Sage partners and products.
"This program gives them the vehicle to improve the effectiveness of their sales people," he said.