Optima looking at AMD for future Media Center boxes

Optima looking at AMD for future Media Center boxes

Optima is planning to ship a Windows Media Center Edition (MCE) PC next year with an AMD chip.

Media Center product manager, David Choi, said the new product would allow the vendor to expand its MCE-compatible systems portfolio. The company also wanted to ensure it could answer to any market needs, he said.

"We want to say to customers 'yes we do have an AMD offering - here it is'," he said.

The company hoped to have the product ready for sale in Q1, 2006. According to Choi, it was currently performing tests on the motherboard, a Socket 939 Gigabyte, to see how well it worked with the MCE software.

He said a compelling sell for the Socket 939 motherboard is that it supports both AMD's Athlon64 and Dual Core chips.

Optima already boasts of a range of Intel-based Media Centre products, the latest and greatest systems of which were showcased last week at the National Home Entertainment show. In order to drum up business in the digital home market and capture a new market segment, it also launched a sub-$2000 desktop, dubbed the Entertainment Media Center PC.

Pricing on the AMD box has yet to be confirmed.

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