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Hitachi adds Legend for OEM and integrator push

Hitachi adds Legend for OEM and integrator push

Memory manufacturer and wholesaler, Legend, has been appointed as a new distributor for Hitachi Global Storage Technologies. Digiland was previously the hard-disk drive manufacturer’s sole distributor in Australia.

But Hitachi Asia-Pacific vice-president, Pete Andreyev, said he was confident the two partners could help Hitachi grow its market share without eating into each other’s business.

“In general, our [global] strategy is to have multiple partners focusing on different segments,” he said.

“Legend, through its memory module and other businesses, brings a ton of new customers that we haven’t had access to before.

“Its strong position in the memory market means it has strategic relationships with OEMs and integrators that will help to increase our presence from a hard-disk drive standpoint. We will also be the only [hard drive] vendor it carries, which is very important to us.

“Digiland will continue to service its existing customer base and we expect that business to continue to grow.”

Legend had been distributing Western Digital and Fujitsu drives before committing to Hitachi. But senior manager of the Adelaide-based distributor, Bradley Dowe, said it would now concentrate its efforts on one hard drive brand.

“We felt it was best to give Hitachi our exclusive support in the region,” he said. “Our business is based around value-add and, from that point of view, it makes sense to champion the products of a single partner.”

Hitachi also announced it was launching a Strategic Partner Program that would offer enhanced training, support and financial incentives to systems integrators. Andreyev claimed Hitachi had jumped from the number four vendor to number two in global hard drive revenues during the past 18 months. He highlighted its success in the small form factor market as an area of particular strength.


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