ViewSonic goes on display

ViewSonic goes on display

Looking to improve its local brand image, ViewSonic has developed new in-store demonstration centres for resellers.

Country manager, John Yeh, said the display units would enable dealers to showcase a range of products. It would also allow customers to get hands-on experience of its technology.

"We are trying to increase our market share," he said. "We are a US company, and are strong there, but ViewSonic brand awareness in Australia isn't as strong. These centres are an attempt to change that."

The size of the display would depend on the dimensions of a particular store, Yeh said, but would commonly include a selection of the vendor's monitors, projectors and TVs. It initially planned to open 10 sites nationally by the end of this year.

Yeh said it then aimed to open 20 more next year, as well as 20 in New Zealand.

Five dealers had signed up so far, all of which were in metropolitan areas across Australia. These include EJ Computers in Perth, World Square Retravision in Sydney, PC Shopper and Computer Alliance in Queensland and Centre Com in Sunshine, Victoria.

Dealers interested in setting up a ViewSonic demo centre would be required to sign up to its dealer loyalty program, Yeh said.

Partners would also have to pay for the display as well as meeting sales and revenue targets.

In return, ViewSonic would provide them with display stock free of charge. It was also planning to run special promotions giving dealers the opportunity to accumulate points for sales of products on display, which could be redeemed for ViewSonic gifts.

Yeh said the vendor hoped the new initiative would help it to reach 10-15 per cent market share in the local LCD monitor market. It was currently sitting at about eight per cent.

"It is a 100 per cent increase in revenue but it's doable," he said.

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