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Amicroe catches a Bigwave into iPod

Amicroe catches a Bigwave into iPod

Hardware distributor, Amicroe, is looking to capitalise on the iPod boom with a new product series that claims to extend the life of batteries by retaining the charge for longer.

It has struck an exclusive deal with newly established US vendor, Bigwave Power, for its range of lithium ion battery products. Amicroe general manager, Scott Clark, said the first of these was a replacement battery pack designed for iPod units.

At present, Apple states that its iPod batteries will hold 80 per cent of their original charge capacity for 400 full recharges. Clark claimed the new Bigwave products could hold that much for at least 1000 recharges. They also provided a minimum of 10 hours' run time, instead of the eight on standard batteries.

"Users end up with 30 per cent of their charge potential after just months of use," he claimed. "Apple offers a one-year warranty on the battery, but then it's about $100 for a new one.

"The Bigwave battery charge doesn't degrade as quickly. You can still have 80 per cent of the charge [capacity] in five years."

The product achieved this by using a chip to modulate the delivery of power. According to Clark, it counteracted spikes and troughs that commonly occur when recharging a battery unit by enhancing the voltage available.

The Bigwave Power product for iPod will retail as a boxed offering for $39 in three versions for different generation iPods. All come with a two-year warranty. Clark said it had received its first shipment of 2000 units which were now being targeted at its mass merchants and independent retail partners. These include Leading Edge, Harvey Norman, Domayne and Dick Smith.

It will also stock Bigwave's upcoming portable recharger, Titan, which allows users to recharge all of their handheld devices from one unit.

Bigwave Power CEO, Steve James, said it chose Amicroe because of its steadfast reputation within the retail channel in Australia.

"We wanted a forward thinking and aggressive distribution partner, and Amicroe fills the bill," he said.

Bigwave was also working on developing more tailor-made products for specific verticals, Clark said.

The vendor had recently signed a new contract with the US Department of Defence to employ the battery technology for its surveillance cameras. Based on this success, Amicroe would investigate the possibility of selling the upcoming products into local government groups, he said.


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