Bluechip pockets E-Ten partnership

Bluechip pockets E-Ten partnership

Bluechip Infotech has made its first venture into the mobile convergence market, signing a distribution deal with Taiwanese Pocket PC vendor, E-Ten.

The distributor's managing director, Johnson Hsiung, said it was eager to make the most of mobility opportunities presented by mobile phones, PDAs, MP3 players and cameras on mobile devices.

"The handheld market may not be as big as the notebook market, but it will be close," he said.

Bluechip is the first local distributor to be brought on board by E-Ten. The contract will see it stock the vendor's newer handhelds, starting with its M500.

The PDA-styled device features GSM/GPRS functionality, Windows OS, a 1.3-megapixel camera, video recording, games, personal organiser and SD card slot. Hsiung said it would compete directly against the likes of O2, HP and Palm.

The new deal represents Bluechip's first foray into the mobile convergence market. As a result, it planned to target a different breed of reseller to its standard PC dealers, he said.

"We'll be aiming more for mobile phone resellers and those carrying PDAs," he said. "We just want to test the market first. E-Ten does not have a brand name here so this is a start in this market."

To further its push into convergence, the distributor was also considering more GPS products, Hsiung said. "Our plan is to link up with other vendors so that we have more than just one offering in this space," he said. "The change to our company won't be drastic, but gradually we're looking to add in new product categories."

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